Burger King recently launched a new campaign called 'Whopper Virgins' . Here's one of the ads:
This kind of ad is called a teaser: it's short and leaves you wanting more information. As you can see, the idea is to have people from remote places, who haven't a clue what a burger is, to taste-test a Whopper versus a Big Mac, as explained in this promotional video:
Smart? Well, the campaign has stirred a lot of controversy. Many people have criticised Burger King for making fun of developing countries . Others think this is precisely what Burger King wants: controversy. Check out these articles:
- A taste of controversy over 'Whopper Virgins (Miami Herald)
- Controversy is just what BK's 'Whopper Virgins' is after (Advertising Age)
It seems burgers have a history of tasteless marketing. Paris Hilton's ad for Carl's Jr reached new heights:
Or maybe not. As far as taste goes, 'It takes all sorts (to make a world)'.
Finally, if you're addicted to burgers, you'll be happy to learn about the world's biggest, unhealthiest one:
The Quad Burger is available in Australia at Hungry Jack's restaurants, and your taste buds will start watering once you see what's included in this thousand calorie monster.
- 4 beef patties
- 4 slices of cheese
- 8 strips of bacon
- A swath of sweet, sassy BBQ sauce
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